6 TRENDS THAT WILL DOMINATE BEAUTY IN 2020 ACCORDING TO FOREO February 17, 2020 Beauty 44 2020 is here and Swedish skintech brand FOREO released its annual trends report direct from the FOREO Institute in Stockholm. Topline, FOREO revealed that 2020 will be one of the most monumental and exciting years that the beauty industry has ever seen with rapid developments in technology, hyper-personalized products and completely unexpected approaches to health and fitness. From skincare ASMR, Nordic-inspired routines to a new era of thermo-boosted cleansing and skin fitness – here is everything you need to know in 2020 to stay ahead of the curve and achieve the best skin of your life. 1. Stripping It Back With N-Beauty Move aside C-Beauty, K-Beauty and J-Beauty – there’s a new trend in town and it hails from none other than FOREO’s homeland, the Nordics. 2. Thermo-Facial Cleansing When FOREO first launched the LUNA facial cleansing device in 2013 it changed the way that people cleansed forever. Fast forward to 2020 and the cleansing game is set to change once again thanks to a hot new technology that’s about to hit the market. 3. App-Controlled, Personalized Skintech As the largest organ on the human body skin is far from impersonal and thanks to the latest developments in skintech, skincare is becoming a truly personalized affair. With app-controlled beauty devices such as the UFO smart masking device or the LUNA 3 for example, it’s never been easier to access luxury experiences from the comfort of your own bathroom. 4. Pollution-Fighting Squalane If you want to glow back in time with skincare that will pack a punch and help to protect your skin from the daily stress of pollution, squalane is the ingredient you need to know about. 5. Skincare ASMR 2020 is officially the year to elevate your skincare routine by incorporating ASMR for the ultimate mental massage. 6. Skin Fitness Celebrities including Kim Kardashian and J-LO swear by microcurrent facials that help your skin to reach peak ‘fitness’.