BVLGARI, the Jeweler of Time, arrives in China with Shanghai’s launch of its new Serpenti Seduttori styles

and brilliant new editions of its most iconic collections: Serpenti, Octo and Divas’ Dream.

The celebration kicked off with a press conference by Bvlgari CEO Jean-Christophe Babin, held at the Bvlgari Hotel Shanghai, as guests gathered to watch the unveiling of the new styles.

Afterwards, attendees celebrated the launch of the Serpenti Seduttori collection with an exclusive party at Baopu Art Museum in Shanghai. Featuring a star-studded guest list of local and international names including

Zhong Chuxi, Li Meng, Bonnie Chen, Jerry He, Wang Yanlin, Zhao Lei, the event transcended any single collection or creation to pay homage to life’s golden moments.

During the evening guests were treated to a special performance inspired by the Serpenti motif, which segued into dancing, courtesy of DJs Kadwell and Zen.

The event was an exhilarating way to fête the whole collection and to introduce its three latest Serpenti Seduttori styles — the first models from the line having made their debut at Baselworld 2019 – as well as an array of novelties, each of which epitomizes the Jeweler of Time and represents an inspired fusion of Italian creativity and Swiss engineering and design: unique high-jewellery pieces – Serpenti Misteriosi Romani Cuff, Serpenti Pallini – and ultimate complications – Octo Roma Grande Sonnerie Perpetual Calendar Diamonds, Octo Roma Tourbillon Sapphire Jade or Octo Roma Monete – have been introduced for the first time in Shanghaï to a discerning audience.

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