An icon that celebrates special moments, Baume & Mercier added a fashionable touch to the launch of the Petite Promesse collection as celebratory sponsor of the latest edition of Fashion Forward Dubai.

As part of the collaboration with FFWD, Baume & Mercier partnered with three of the region’s top fashion stylists, Teresa Karpinska, Samantha Francis and Salma Awwad, to create a photo shoot featuring FFWD apparel designers that was inspired by Petite Promesse, a new women’s collection officially launched at the regional fashion event. The series of images were based on the characters represented by each watch: the playful, the mischievous and the powerful.



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