What does ‘being a man’ mean in 2019? In today’s world, stereotypical gender codes are constantly being challenged. The truth is, there is no singular definition of masculinity anymore.

For the Man of Today, it is about achieving success and self-fulfilment through career, family, and friends. Being a partner, father, friend, colleague. Navigating these various roles, the Man of Today seeks balance, authenticity and connection to his natural state. Inspired by this desire for balance, BOSS Parfums introduces a new signature Eau de Parfum: BOSS BOTTLED Infinite.

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