BURBERRY MATTE GLOW November 4, 2019 Beauty 11 Burberry introduces Matte Glow, a new generation of foundation that perfects the complexion with a long-lasting luminous matte finish. Its innovative second-skin formula blends seamlessly onto the skin, delivering undetectable, high coverage for a flawless yet natural result. Enriched with a life-proof technology, Matte Glow Foundation is heat, humidity and pollution resistant. To mark the launch, British actress Lily James is captured in a series of images shot by Inez and Vinoodh which celebrate ‘the Burberry glow’ – a sophisticated, natural and healthy complexion, an aesthetic at the heart of the Burberry Beauty ethos. KEY FEATURES Ultra-lightweight, breathable formula enriched with a high concentration of pigments to soften imperfections. Delivers an undetectable coverage for a flawless complexion. Spherical powders help keep shine under control while light emollients ensure all day comfortable wear. A life-proof technology ensures lasting wear with humidity, heat and pollution resistance. APPLICATION TIPS Apply three pumps of Burberry Matte Glow foundation onto the back of the hand. Use fingers or Burberry Foundation Brush No. 04 to apply the foundation onto skin starting at the centre of the face, blending outward. Add Burberry Cashmere Concealer to further conceal imperfections or dark spots. THE SHADES A team of shade experts worked with Burberry to create the new foundation range of thirty shades from fair to dark, covering warm, cool and neutral undertones to suit a wide range of skin tones. To find the perfect shade tone: Select your skin tone intensity from fair to dark, indicated by the shade number (from 10 to 140), and the skin tone family (fair, light, medium, deep or dark). Select your undertone between cool, neutral and warm. Cool undertone: bare skin has a rosy tone and burns easily in the sun. Neutral undertone: bare skin is more evenly toned, not too pink or golden. Warm undertone: bare skin has a golden or olive tone and tans easily in the sun. Burberry Matte Glow shade names are inspired from professional make-up naming system. From Fair, to Dark, the shade names are gradual to ease the consumer experience while finding the most appropriate shade.