BVLGARI BREAKS THE MOLD IN SWISS WATCHMAKING March 23, 2019 Jewelry 736 In a word, Bvlgari style is unexpected. For more than a century, its designs have cast aside the old in search of what is next. Fearless designs move boldly into new territory, forever challenging themselves to be more daring, more beautiful, more sublime. True to form, Bvlgari has replicated this spirit with its exceptional timepieces, and is at the forefront of a new Rinascimento that breaks the mold of Swiss watchmaking, rewriting the rules for contemporary watches with every debut. As do the two highlights of Baselworld 2019: the new Octo Finissimo Chronograph GMT Automatic taking home a fifth world record and the Serpenti Seduttori “born to be gold” collection. Bvlgari’s latest designs champion boundless creativity, leveraging the unique heritage of the Roman jeweler to create iconic modern timepieces. “Our capability of fusing edgy, magnificent Italian design with the ultimate Swiss engineering and craftsmanship — this is why I talk about Rinascimento from Bvlgari. It is truly a revolution of design and technology,” says Jean-Christophe Babin, CEO of Bvlgari. The saga of Octo Finissimo reaches a new pinnacle with its setting of a fifth world record — for the thinnest ever mechanical Chronograph in watchmaking history. The most extraordinary breakthrough is that it is an Automatic with GMT function and a record-setting 3.3mm thinness i.e. the thinnest than the insofar existing flat automatic chronograph movements. This integrated movement is another demonstration of Bvlgari’s skills in Haute Horlogerie. The Octo Finissimo Chronograph GMT Automatic represents the fifth element for the collection — in other words, it is the quintessence of Octo, a perfect fusion of design and technology in a remarkably thin body. Neither round nor square, Octo has created its own codes since it was first released and, with its Finissimo collection, helped launch the industry trend for ultra-thin watches. Bvlgari’s distinctive style once again harnesses the power of Italian design with a focus on unique shapes and materials such as the new Octo Finissimo Tourbillon Automatic fully dressed in Carbon: simply 48 grams of esthetic pleasure on the wrist. The thinnest ever automatic carbon watch!