CHANEL has chosen French actress Marine Vacth as the new face of the LES BEIGES makeup line. Discreet and mysterious, Marine Vacth is a free and independent woman. In harmony with herself, she perfectly embodies the values of this line: natural beauty, simplicity, freedom and a healthy glow.
A rising star of French cinema, Marine Vacth has been a CHANEL muse since 2017, when she represented the 2017-2018 Cruise Collection. Primarily known for her roles in the films Ma part du gâteau ( My Piece of the Pie) by Cédric Klapisch, as well as Jeune et Jolie (Young & Beautiful) and L’Amant double (Double Lover) directed by François Ozon, she will soon grace the silver screen again in the film Si tu voyais son coeur (If You Saw His Heart) directed by Joan Chemla.

CHANEL PRESENTS THE FIRST MAKEUP PRODUCT
BASED ON MICROFLUIDIC TECHNOLOGY

“ LES BEIGES WATER-FRESH TINT is a new makeup product that enhances women’s natural beauty. It is worn like a subtle and
undetectable second skin ”, explains Lucia Pica. Yet again, CHANEL takes makeup innovation to new heights and
presents LES BEIGES WATER-FRESH TINT, the first foundation product based on microfluidic technology. Initiated by Lucia Pica, CHANEL Global Creative Makeup and Color Designer, in collaboration with the CHANEL Makeup Creation Studio and CHANEL Research, this product is the fruit of a partnership with French company Capsum, a pioneer and expert in the field of microfluidics applied to cosmetics. After first applying this technology to skincare with HYDRA BEAUTY
Micro Sérum in 2015 and then to fragrance with CHANCE Touche de Douceur Parfumée in 2018, CHANEL and Capsum decided to unite their talents once more to offer an enhanced makeup result through the use of microfluidics. In doing so, they created an unprecedented texture. This new challenge required a sharing of skills and knowhow.
Capsum had the technology. CHANEL had the understanding of women, colour expertise and the art of formulation.
In September 2016, a first meeting was organized with Lucia Pica. With a prospective approach, Capsum showed her approximately 10 samples. One of them caught her attention: steeped in water, it provided a unique sensory experience and gave the complexion a radiant glow. Continual discussions then took place with the CHANEL Makeup Creation Studio and CHANEL Research. In April 2017, the delicate balance between radiance and coverage was resolved.
LES BEIGES WATER-FRESH TINT was born.

LES BEIGES
THE NEW ERA OF THE ESSENTIAL

Inspired by the effects of the open air on the skin, the LES BEIGES line by CHANEL has introduced new instinctive beauty steps over the past few seasons. Created for women in search of authenticity and freedom, it “oxygenates” the complexion by imitating every nuance of nude skin in the great outdoors. This colour palette sparked a desire for understated sophistication. A timeless and recognizable natural healthy glow. With LES BEIGES, Lucia Pica, CHANEL Global Creative Makeup and Color Designer, pursues her quest for these airy textures. In collaboration with the CHANEL Makeup Creation Studio and CHANEL Research, she offers an original vision of the complexion in 2019 and takes us beyond pigment. For the first time, the microfluidic
technology – already used in skincare and fragrance – puts its magic to work in a water-fresh tint with an exceptional nude skin effect. “ LES BEIGES WATER-FRESH TINT is a new makeup product that enhances women’s natural beauty. It is worn like a subtle and undetectable second skin ”, explains Lucia Pica.
The LES BEIGES line has made naturalness a style in itself and elegance a self-evident truth. In 2019, colour radiates on the lips
with LES BEIGES HEALTHY GLOW LIP BALM to heighten a natural healthy glow, while eyes are accentuated with a colourful breeze using LES BEIGES NATURAL EYESHADOW PALETTE. As for the legendary LES BEIGES HEALTHY GLOW SHEER POWDER, it unveils a distinctive signature to make it even more desirable.

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