De GRISOGONO OPENS A NEW BOUTIQUE AT THE HEART OF THE GOLDEN TRIANGLE April 11, 2019 Jewelry 310 Located at 33 George V Avenue, the 65sqm boutique reveals a new interior design concept developed by de GRISOGONO in collaboration with the London-based architects of the David Collins Studio. Expressing the energy, expertise and iconic aesthetic constants of de GRISOGONO jewellery, this new Parisian showcase elegantly combines classic references with contemporary furniture. The elaborate wrought iron décor adorning the 1929 Art Deco storefront evokes the Allegra collection and its interlacing silhouette. Right from the entrance, the gaze is drawn to an imposing screen presenting the latest news from the Maison. Bathed in natural light, the Boutique combines shades of amethyst and iridescent white punctuated by purple stingray panels, one of de GRISOGONO’s signature materials. Splendid baroque crystal chandeliers add a perfect finishing touch to the interior. The layout of the rooms is reminiscent of a Florentine villa composed of distinct areas, providing a discreet environment conducive to an exclusive luxury experience.