For the new Giorgio Armani Eyewear campaign, shot by Kurt Markus alongside his imagery for Giorgio Armani fashion for spring/summer 2019, settings were chosen that perfectly capture the mood of the collection: sand dunes and pools of water showcase the delicacy of the materials and the evanescence of the colours, while light-effects create a suffused atmosphere. These places, between the sky and the sand, emphasise emotions in a fluctuating equilibrium of sensations – the effect is a celebration freedom.The unmistakeable Armani style can be seen in contemporary and elegant glasses characterised by their pure lines, refined details and the strong, unusual presence of the logo and signature.


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