Paule Ka’s SS17 collection preview was an affair to remember -with Creative Director Alithia Spuri Zampetti flying in especially to launch the new SS17 collection in the region. The city’s key editors, influencers and TV networks were present to celebrate the House’s latest offerings.
Guests were invited to Gold on 27, at the Burj Al Arab to discover pieces from Maison PAULE KA’s strictly chic and vibrantly graphic SS17 collection. Media mingled, feasted on delectable canapes and were able to walk amongst the jungle like collection to touch and feel the femininity of the fabrics and appreciate the detail of the clothes. Media even gathered for a mini photoshoot at the flipbook station, wearing head to toe PAULE KA accessories as props.