KARL LAGERFELD and ModelCo celebrated the global launch of their limited-edition colour cosmetics collection, with a guerrilla-style activation in Paris. 

A mob of 100 KARL LAGERFELD + MODELCO “Beauty Butlers” travelled to iconic landmarks throughout the city – including the Eiffel Tower, Les Tuileries, Champs Elysees, Saint-Germain-des-Pres, Montparnasse and Opera – all wearing custom-designed helmets with a 3D cartoon and reinterpretation of Karl Lagerfeld. This design is also a key element in the collection, and appears on the LIP LIGHTS Lip Gloss, one of the hero products.



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