L’ORÉAL PROFESSIONNEL: TECNI ART July 11, 2019 Beauty 83 Forget everything you thought you knew about professional hairstyling products! An iconic range completely reinvented by top international hairstylists to reflect and answer the key needs of hair artists and consumers: Smart and honest Beauty, professional empowerment for everyone, always at the edge trend-spotting. TECNI ART IS CREDIBLE L’Oréal Professionnel savoir-faire has developed game-changing transformative textures tested and approved by some of the most demanding hairstylists of the industry. TECNI ART IS PRO 100% co-developed with the most creative, social media-savvy hairstylists. They have been involved in every stage of the new TECNIART, from the labs to the set, from products to imagery, to connect with today’s styles and vibes. TECNI ART was created for the needs of professional hairstylists, all consumers regardless the gender and made to suit any hairstyle. TECNI ART IS ABOUT PRODUCTS A streamlined, editorial like packaging inspired by fashion magazines. Two ranges of smart and performing permissive products to create all the looks. TECNI ART IS FRENCH True to it’s French roots, the brand reflects an edgy timeless effortless Parisian artistry. TECNI ART is now set and ready to win back it’s true place in the professional styling world pushing its professional edge!