MARIO DEDIVANOVIC’S LONDON MASTERCLASS: 24 KARAT GOLD ELIXIR ONLY UAE BRAND TO SPONSOR April 14, 2019 Beauty 279 Scoring the coveted title of Sponsor at celebrity make-up artist, Mario Dedivanovic’s London masterclass, UAE-based beauty brand, 24 Karat Gold Elixir by Mehrunisa, will make its international debut in London on the 13th of April 2019. The 24 Karat Gold Elixir, by Mehrunisa is crossing borders with the notion of combining century-old traditions and resources with the medicinal aspect of top-quality ingredients. It is a rich, skin-enhancing oil founded by Mehrunisa Shahid, which is infused with ingredients used by ancient worlds to enhance beauty and sustain youth using a proprietary blend of natural ingredients that help brighten, hydrate and nourish. Encapsulating skin regime in a black magic bottle, the 24 Karat Gold Elixir by Mehrunisa is the ultimate, luxurious, anti-aging treatment that is also a blend of pure essential oils infused with 24 karat gold, aiming to reenergize, lift and firm. The serum also minimizes the appearance of wrinkles, helps fade blemishes and lightens the skin. It also contains naturally occurring sunblock, making it the perfect addition to your morning skin ritual. Nothing short of a glistening miracle! Tying up with Mario, a beauty connoisseur to the world’s top celebrities including Kim Kardashian, Priyanka Chopra, Kylie Jenner and Jennifer Lopez, 24 Karat Gold Elixir will be the only UAE-based brand to have been accepted as a sponsor for the highly-renowned annual event. “Bringing to the forefront a product such as 24 Karat Gold Elixir through a prestigious, popular and well-followed platform, led by one of the world’s leading beauty and make-up gurus, is the next step to educating consumers on the benefits of adding something as simple as a well-combined serum to a beauty regime,” states Mehrunisa Shahid, Founder and Conceptualizer behind the elixir. “I want to reinvent the way people take care of their skin. Gold was regarded as a key to youth in ancient Chinese medicine, as the queen of the Ch’ing dynasty used a gold massage roller on her face. It was also claimed that Cleopatra used a gold mask every night to enhance her complexion and keep her skin youthful, glowing and beautiful. Egyptians believed that gold has medicinal properties that could help in curing ailments. Diving into research and weighing the benefits of using an element like gold to enhance and treat a variety of skin types, 24 Karat Gold Elixir was born and the mission to create a product that would redefine beauty regimes and skincare experiences was established.” Today, the products are developed using the best possible raw materials and ingredients. 24 karat gold flecks are used as an anti-ageing ingredient as gold has been proven to help reduce inflammation that can cause hyperpigmentation.