MATCHESFASHION.COM CELEBRATES CHINESE NEW YEAR WITH SIMONE ROCHA February 3, 2019 Fashion 111 To celebrate Chinese New Year, MATCHESFASHION.COM have partnered with Simone Rocha on a series of activations at 5 Carlos Place. Both a physical and digital destination in Mayfair, 5 Carlos Place offers customers a space to shop, sign-up and attend events or watch online via live-streaming. On 5th February 2019, MATCHESFASHION.COM will launch two exclusive Simone Rocha pearl and red-beaded hair clips which have been collaboratively designed to mark the Chinese New Year celebrations and will be available online and in-store at 5 Carlos Place. With Chinese heritage and a father from Hong Kong, the Spring Festival is an important holiday for the designer signalling new beginnings and good luck. To mirror these traditions, there will be an installation of Simone Rocha’s new SS19 collection on the ground floor of 5 Carlos with blossom trees including lucky red envelopes which protect from evil spirits. To coincide with the installation, XU teahouse and restaurant will take residence in the attic in partnership with Simone Rocha to host a pop-up café serving Chinese delicacies including speciality teas, pastries and XU’s signature dumplings. The attic will be decorated with vibrant floral displays and traditional red lanterns to celebrate the colour of the holiday.