#MaxTheTeddy’s meteoritic rise began at the Max Mara SS19 Runway Show where he was bombarded by photographers, cuddled by editors, kissed by VIP’s and coveted by influencers. He has become big in Berlin, huge in Hong Kong and a social media sensation all over the world.


#MaxMaraBearingGifts is an exclusive selection of limited edition items – a collection of perfect gift ideas curated for the holiday season. Warm mittens, new teddy hats with visor, capes, turbans or earmufs, as well as jewellery or fun bag pendants and charms made with #MaxTheTeddy that wears his mini teddy coat in the signature colours of camel, coral red, cyan and cerulean. Of course while #MaxTheTeddy adores being centre of attention he appreciates that he owes his success to many.

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