This month NET-A-PORTER launches EIP Privé, an invitation-only digital destination for our most loyal customers to discover the world’s most sought-after high jewelry and watch exclusives. Bringing the experience of the private jewelry salon to the digital realm, the private and personalized online space will offer the ultimate immersive and interactive experience for traditionally offline and highly renowned jewelry Maisons. Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino inaugurate the new luxury e-commerce destination.


With the help of a dedicated Personal Shopper on hand to inspire and delight NET-A-PORTER’s EIPs or “Extremely Important People”, the exquisitely curated area of high jewelry and watches is designed to take the customer on an online journey, exploring the most desirable pieces, designed to be genuinely and eternally cherished. Many of these pieces are shown only to a chosen few, take hundreds of hours of craftsmanship to produce, and are one-of-a-kind creations which won’t be repeated.


“Building on the success of our Fine Jewelry & Watch suite, we are delighted to introduce a special collection of exquisite, high jewelry pieces at NET-A-PORTER. EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalised, invitation-only service.”

- Alison Loehnis, President NET-A-PORTER and MR PORTER.

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