In partnership with its exclusive distributor in Abu Dhabi Omeir bin Youssef & Sons, Peugeot inaugurated today its first high-concept store in Yas Mall – Abu Dhabi in the presence of officials from Groupe PSA and Omeir Bin Youssef Group. The showroom marks Peugeot’s first concept store in the Middle East and third globally. Commenting on the opening of the store, Samir Cherfan, Senior Vice President Sales and Marketing for Middle East and Africa at Groupe PSA said: “Today we witness another milestone in Peugeot’s quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot’s leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE. Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot’s presence over the past 25 years, and today we add a new chapter to our success story underlining the brand’s move upmarket.”