For 20 years Ralph Lauren’s Pink Pony Initiative, the Company’s global philanthropic program dedicated to cancer care, has been a leader in the fight against the disease. Established in 2000, Pink Pony’s mission is to reduce disparities in cancer care, lead the fight to find a cure and help to ensure that access to quality treatment is available to everyone at an earlier, more treatable stage.

 

A multilayered 360 marketing campaign titled “More Conversations, More Love” will launch in celebration of this milestone and will highlight a diverse and influential cast of cancer survivors, thrivers and supporters – each sharing their individual journey through cancer to spark a dialogue about healing, hope, survivorship and how love is a universal language. This eclectic group features over 30 personalities from around the world, including Facebook project manager and activist who has worked tirelessly on climate and social justice issues throughout his career Sherif Kamal. After his mother battled breast cancer, he’s witnessed how cancer has affected his family as a whole. “I found out that cancer is an “us” thing. It’s a chance for us to fight and win together, and to be authentic in each other’s lives.”

Other profiles include Director of the Boston University Antiracist Research Center and New York Times #1 bestselling author of How To Be An Antiracist Dr. Ibram X. Kendi; former Maryland gubernatorial and Congressional candidate Maya Rockeymoore Cummings; environmental activist Nalleli Cobo; International personalities include Chinese singer and songwriter G.E.M, Korean actress and singer Krystal Jung, Australian singer and songwriter Delta Goodrem and British author Deborah James. 

 

The 2020 Pink Pony apparel collection is comprised of an assortment of updated Polo icons with fresh graphics and details, done in a clean palette of pink, navy, white, and grey. The “Love Language” tee takes center stage in the campaign and is available in 20 different languages. 100 percent of the purchase price (Excl. VAT) from the sale of each light pink “Live Love” graphic tee and 25 percent of the purchase price (Excl. VAT) from the sale of all other items in the Pink Pony Collection will be donated to Zahra Association in KSA and to Pink Caravan in the UAE. Zahra Association (Registration Charity No. 366) aims to protect and sensitize the public to breast cancer and provide support to breast cancer diagnosed patients and survivors. The organization does so via various activities including spreading health and social awareness, supporting scientific research and contributing to bettering the services provided to breast cancer patients. Pink Caravan (Registration Charity No. 427) is a UAE initiative of Friends of Cancer Patients that aims to raise awareness on the importance of early detection of breast cancer and in raising funds to support their cancer journey.

The Collection will be available globally in October in select global Ralph Lauren retail stores and in select global wholesale stores.

 

The Company is deeply committed to raising awareness and funds for cancer care and prevention through annual global marketing initiatives, dedicated product collections with sales going to support the Pink Pony Fund, and worldwide employee volunteering programs and fundraising. As one of the first companies to utilize its logo in support of cause-based initiatives, the Polo Player has been used for decades as a global symbol to help raise millions of dollars for philanthropic causes and social impact programs.

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