Salvatore Ferragamo is proud to present Rising in Hollywood – a portfolio of four short films dedicated to showcasing the insights, emotions and ambitions of a new wave of female creatives and entrepreneurs. The campaign stars a diverse group of women; Sinead Bovell, Bonnie Chen, Cuba Tornado Scott, and Gillian Zinser. What they share is a common attraction to the creative gravity exerted by Hollywood; its openness, its possibilities, and its potential for the realisation of dreams.


Salvatore Ferragamo has an authentic connection to Hollywood that dates back to the earliest years of the movie industry: in 1923 the young Italian shoemaker opened his first ever store in Santa Barbara, California, the Hollywood Boot Shop. He was soon being commissioned by costume departments and movie stars to create shoes worn both on screen and off. His client book grew to include Greta Garbo, Mary Pickford, Marlene Dietrich, Bette Davis, Rita Hayworth, Ava Gardner, Marilyn Monroe, Ingrid Bergman, Audrey Hepburn, Lauren Bacall and many other trailblazing women in film.


Rising in Hollywood reaffirms a relationship that spans the original golden age of cinema to the new golden age of streaming. Ferragamo’s Creative Director Paul Andrew recruited the Italian-born, US-residing film-maker Francesco Carrozzini (BeFREE Agency) to cast and shoot this portfolio of exciting new Hollywood talent. Carrozzini said: “Rising in Hollywood focuses on a group of strong and diverse women who are film industry insiders and who take us to their places around the city as they share their experiences of being professionally raised in this unique place. These are all women who have accomplished their dream of working in film and who strive constantly to improve themselves: but what is their next step?”


Co-starring alongside Bovell, Chen, Scott and Zinser are two emerging forces in the Salvatore Ferragamo portfolio. The Ferragamo Pump is a reworked and modernised upgrade on a house classic, while the new Trifolio bag offers 21st century versatility expressed via Ferragamo’s artisanal expertise. Both are intimately linked to the creative lineage that connects Salvatore Ferragamo back to its earliest incarnation as the “Shoemaker of Dreams”.


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