Rove Hotels announces Rove La Mer in Dubai’s alluring beachfront destination, La Mer June 23, 2018 Travel 321 Rove Hotels, the contemporary midscale hotel brand, has announced Rove La Mer located in the heart of La Mer, Dubai’s world-class beachfront. Set by the Arabian Gulf and with spectacular views of the city skyline, the 366-room Rove La Mer marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE. Rove La Mer stands out for its central location at La Mer, a destination created by Meraas that benefits from a minimalist and contemporary design. Stretching into the ocean in the Jumeirah 1 neighbourhood, La Mer offers an inspiring lifestyle and leisure environment surrounded by 2.5 kilometres of relaxing sandy beaches. In close proximity to Etihad Museum and Dubai Water Canal, La Mer features a wide array of dining, shopping, leisure and entertainment choices, and is already one of the go-to attractions in the city.