Suffused by a dynamic and diverse new spirit, a peerlessly exquisite historical Italian house suddenly echoes with life, laughter and youth again.


For Autumn/Winter 2018 Salvatore Ferragamo’s Creative Director Paul Andrew presents neither one Ferragamo woman, nor one Ferragamo man – instead he invites a broad community of models to reflect the glorious multiplicity of today in a patchwork of characters. Shot by Harley Weir and featuring Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Yu, Piero Mendez and Edoardo Sebastianelli, this milestone Ferragamo campaign represents a fresh page in the  house’s remarkable history.


The new ‘Ferragaristocracy’ as imagined by Andrew is defined by its commitment to progress – because to embrace change is the key to success in contemporary culture. Andrew says: “One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today.”

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