This Autum/Winter’s Salvatore Ferragamo advertising campaign – shot again by renowned British photographer Harley Weir – is an ode to the unmistakeably Italian flavour of ease and sophistication inherent in the house. The locations were chosen by artistic director Paul Andrew shortly after the presentation of the AW show in Milan.


Paul Andrew says: “As I was walking through the city every day to prepare for that show, I started peeking into the doorways of the buildings as I passed. I realised Milan is full of hidden architectural treasures – beautiful courtyards and entryways – that you cannot see from the street and I decided to showcase some of these special secret sites in our campaign. Not unlike Salvatore Ferragamo, Milan is place of great discretion but also deep cultural and artistic sophistication – which made me realise it made for the perfect location for this campaign.”

Continuing the house’s Patchwork of Characters philosophy, the campaign features a cast of models, both male and female, cast from a broad range of cultures and age. Some of the models are regular collaborators with Salvatore Ferragamo – friends of the house – but one notable new face this season is that of Hero Fiennes-Tiffin.

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