Tanaché September 9, 2019 Jewelry 24 Tanaché is a Dubai-based jewelry brand founded by Touaiba Jdahim. The brand launched in 2018, offering a curated line of affordable fine jewelry. Tanaché celebrates individuality with an aesthetic that seamlessly merges contemporary design with the flexibility to customize pieces according to individual style preferences. Tanaché is a brand with a simple but significant mission, aimed to uplift and empower women. Touaiba developed Tanaché to act as an alter ego, a persona that could be embraced as a way of asserting self-confidence. She designed her brand with the hope to help women look and feel great while also celebrating the distinctive qualities that make them unique. The notion of layering jewelry acts as a symbol of strength and allows the wearers to express themself through the freedom of styling. Tanaché lends itself to customization and also offers customers the flexibility to create bespoke pieces for a personalized touch. Tanaché first release was their Petite collection, a range of small, simple but significant styles. It was founded on the belief that beauty can be discovered in the most unassuming places and that a touch of sparkle is all that is needed to elevate a look. The collection consists of elegant accessories in nine individual styles, designed for everyday wear. The pieces are crafted in 18-carat gold and dotted with pavé diamonds for added glamour.