Tell your story May 21, 2020 Beauty 54 “Gucci Beauty is for telling the story of who you are in whatever way you want. Makeup should accentuate, not conceal as it is in essence a physical expression of the self. It is about owning each feature and each perceived ‘flaw’ because these are what separate me from you,” Alessandro Michele. The creative journey of Alessandro Michele continues with the introduction of new Gucci Beauty face and eye makeup. Ideated under his manifesto of freedom, which is enchanting a generation with a new beauty language, the launch includes three products designed to enhance character; Poudre De Beauté Mat Naturel, a smoothing mattifying pressed face powder; Crayon Définition Sourcils, a defining brow pencil; and Éclat De Beauté Effet Lumière, a gloss-effect multi-use face gel. Designed to enrich and complement the House’s beauty collections, the three products are set to be cornerstones of the everyday makeup routine. Poudre De Beauté Mat Naturel — Beauty Powder A buildable face powder that creates a unified complexion to look naturally perfected. Indulge in the beauty rituals of yesteryear with the Poudre De Beauté Mat Naturel, offering a lightweight, visibly smooth texture. It is boosted by a delicate floral fragrance, enveloping the senses as it comes in to contact with the face. The formula and application A brilliant combination of micro reflecting lamellar powders spread smoothly on the skin surface for a unified complexion, while emollient agents provide comfortable feel all day long. The formula glides on with ease and allows for a customized and buildable application, from natural to medium. When used alone, Poudre De Beauté Mat Naturel creates a unified, naturally perfected complexion. The skin looks mattified with a natural finish. On top of foundation, it sets make up perfectly with a smooth finish that sits comfortably for as long as it is worn. The design and range Encased within a pale pink refillable click compact with gold trim and mirror, Poudre De Beauté Mat Naturel is emblazoned with Gucci lettering. Available in 12 shades and suitable for all skin types, its soft sponge applicator is crafted from microfiber textures and designed with a foldable two material construction to allow for versatile application and coverage in hard-to-reach areas. Crayon Définition Sourcils — Powder Eyebrow Pencil Crayon Définition Sourcils is a versatile tool for drawing and filling in the brows. The powder is housed within a pencil, delivering a natural finish and touch. Dual-sided with a spoolie at one end, it allows color to be combed through the brows, blending effortlessly. The formula and application A powdery texture delivers flake-free matte color to the brows, while an easy-to-blend formula means it does not smudge, bleed, transfer or migrate once applied. Comfortable to wear, Crayon Définition Sourcils delivers buildable intensity and seamless blending, able to create everything from natural-looking eyebrows to full, dramatic ones. Offering ultimate control to fill and define eyebrows with precision, brows appear naturally defined with a matte finish that emulates real-life brow hair. Apply to bare brows and design your desired finish, filling in natural gaps to create a flawless, defined look that lasts. The design and range Housed within a sleek pale pink casing with gold trim, the duel-ended pencil is finished with gold Gucci lettering. Available in six shades from Auburn to Noir, it covers every complexion and brow color. Éclat De Beauté Effet Lumière — Multi-use Gel Gloss Add a new dimension to your makeup routine with the ultimate glowing finish. With its veil of transparent illumination, Eclat De Beauté Effet Lumière creates a luminous light effect. This covetable gloss for eyes, lips and cheeks adds subtle radiance to any face. The formula and application This versatile gloss glides on with ease and delivers a transparent veil of high shine. A lightweight gel texture that amplifies makeup, the formula reflects light, so skin gleams. Breathable and easy to remove, this multi-use product creates a glossy wet effect that sculpts the face. Using the fingertips, create a transparent, glossy effect to naturally highlight the complexion. It is sensorial to the touch. Wear alone to emphasize the skin, or on top of daily or night makeup, dabbing onto areas that catch the light for a glowing sheen. The design and range With its understated, clean packaging design, Eclat De Beauté Effet Lumière is presented in a circular pale pink pot finished with Gucci lettering in gold. It is available in one, universal gloss.