Millions of women, each of them a different shade of beautiful… Lancôme has always encouraged (and exalted!) diversity, creating make-up that reveals more than it hides, and advocating the art of showing your true colours and being yourself.

The Maison is present on every continent with a vocation to listen to and satisfy the needs of women from all over the world, with their infinitely varied complexions, diversity of skin types, broad range of environmental conditions, and of course their variety of tastes. An expert brand when it comes to foundation, Lancôme has already innovated repeatedly so every woman can find the shade and formulation that suits her skin best. From Teint Miracle to Teint Idole Ultra, Lancôme’s array of liquid foundations encompasses 130 shades – from the palest to the deepest, and from fluid formulae to cushion-texture foundations, you would be forgiven for thinking that Lancôme had already done it all. And yet – what if it were possible to go even further? What if the entire approach to foundation could be fundamentally rethought?

Lancôme presents a much heralded game-changer: Le Teint Particulier, promising all women their custom made shade of foundation, in an instant. This is going to radically alter their experience of foundation. Françoise Lehmann, Lancôme International General Manager, explains: “Lancôme is persuaded that the future of beauty lies in personalised services and products. Le Teint Particulier will completely transform women’s relationship with foundation. Women have been so enthusiastic about it – some even deeply moved after discovering the product. We’re thrilled as well as proud of this project, because it is both technologically innovative and at the same time makes so much sense in women’s daily lives. Which of course makes it quintessentially Lancôme!”

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