The New Gucci Fragrance For Men: Guilty Cologne May 16, 2019 Beauty 75 From the declaration of self-expression and fearlessness embodied in the idea of #ForeverGuilty, the Gucci Guilty fragrance story opens a new men’s chapter. A modern reinterpretation of a classic cologne – a centuries-old Italian scent, Gucci Guilty Cologne is created with a contemporary dry down featuring noble woods notes and powerful citruses. A new rendition of a traditional Italian cologne blend ideated by Alessandro Michele, Gucci Guilty Cologne features an intense aromatic personality with an unexpected dry down, conveyed through sensual woods notes. Master perfumer Alberto Morillas modernized the freshness of a traditional cologne by balancing natural aromatics with the standout vibrancy of Italian citruses. In the top notes, Bergamot sourced from Calabria adds a luminous layer to inherently masculine Rosemary and Juniper Berries Essences.