Tiffany True March 14, 2019 Jewelry 69 Meet Tiffany True, the new Tiffany & Co. engagement ring that’s destined to become another icon of the house. With a contoured diamond cut that maximizes brilliance, light and contrast—the ring adds a new contemporary design to Tiffany & Co.’s legendary engagement collection—a collection that includes, most notably, the world-famous engagement ring, the Tiffany® Setting, a six-prong setting that has become a universal symbol of love and commitment. Tiffany True enhances this legacy and provides a new representation of love today—adding geometric lines and ultra-fine details to make this ring a modern masterpiece. “Tiffany has symbolized the ultimate in love and commitment since 1886 with the invention of the original Tiffany® Setting. Now, the launch of Tiffany True with its unique setting and expert cut, we are introducing a supreme expression of modern love,” says Reed Krakoff, Tiffany & Co., chief artistic officer. The Cut Of the four Cs—clarity, carat, color and cut—three are determined by nature. Only one, the cut, is created by human hands and our artisans make the difference. Regardless of its other properties, an expertly cut diamond comes to life in a truly sparkling way, catching light and radiating brilliance with every move. For this new style, Tiffany & Co. leveraged its unique diamond cutting expertise with an innovative cut, debuting this September. Named Tiffany True for its genuine ability to captivate, this new fancy-cut diamond exposes more surface area on the diamond’s main facet, enhancing its luster through heightened contrast and dispersed light. In the Tiffany tradition, Tiffany True favors beauty over the weight of the diamond. Available with a white diamond, the Tiffany True cut makes each stone even more luminous. The Design The Tiffany True engagement ring is minimal, architecturally constructed and discreetly marked on the side with a “T,” a subtle detail that is personal to the wearer. Designed to sit low on the finger, this ring has an especially delicate band that has been sculpted to reflect light in a way that does not compete with the stone, a design hallmark that allows the diamond to shine its absolute brightest. The basket’s delicate prongs blend seamlessly into the diamond, making it appear even more brilliant and stunningly pure.