Tommy Hilfiger, announce the launch of the TOMMY JEANS Looney Tunes® capsule collection, which includes dedicated styles for kids. Building on TOMMY JEANS’ history of collaborating with pop culture icons, the capsule is the ultimate fusion of American fashion and entertainment. Aligning with the brand’s passion for multi-media creativity, Looney Tunes® is a worldwide franchise spawning several television series, feature films, comic books, music albums, video games and even amusement park rides.

The TOMMY JEANS Looney Tunes® capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life for the generations of today. The co-created, digital-first campaign will feature unique animations that combine the TOMMY JEANS logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote. The legendary characters embody the TOMMY JEANS values of being fearless, bold, diverse and authentic. Just like the fans of TOMMY JEANS, they are bonded by differences, not sameness.

The collaboration extends into a dedicated Looney Tunes® Kids line, available as part of the capsule. For girls, a light blue wash, denim dungaree and denim jacket provide the signature TOMMY JEANS street edge. Boys can enjoy modern and elevated loungewear in the form of Looney Tunes® sweatpants, crew neck sweaters and a critter hoodie. Spirited T-Shirts and accessories like the bum bag, backpack and bucket hat can be styled for all.

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