TUMI, the leading international brand of travel, business and lifestyle accessories, unveiled its new campaign for Asia Pacific & Middle East starring Hollywood actor Chris Pratt at the new TUMI Loft in Pacific Place Hong Kong . The campaign VIP Launch Party was attended by Chris Pratt, marking the actor’s first visit to Hong Kong as well as a star-studded line-up of celebrity and influencer guests from Hong Kong, China, Asia and the Middle-East.

 

A long time TUMI user, Chris Pratt’s international star quality, magnetic charisma, and down-to-earth personality shine through in the brand’s campaign featuring TUMI’s new Alpha 3 and Alpha Bravo collections. The campaign includes a Journey Film that documented preparations for his first-ever trip to Hong Kong.