TUMI, the leading international brand of travel, business and lifestyle accessories, will introduce its new campaign for Asia Pacific & Middle East starring Hollywood actor Chris Pratt. A long time TUMI user, Pratt’s international star quality, magnetic charisma, and down-to-earth personality shine through in the brand’s campaign featuring TUMI’s new Alpha 3 and Alpha Bravo collections.

 Chris Pratt will make his first appearance with TUMI Asia Pacific & Middle East at the TUMI Loft, an immersive TUMI brand experience at Pacific Place in Hong Kong on 30th April.

 Pratt will join a special VIP event at the TUMI Loft to unveil his new campaign, which includes a Journey Film that documents preparations for his trip to Hong Kong. This will be Pratt’s first-time visiting Hong Kong, marking a special occasion and the beginning of an exciting and dynamic partnership with TUMI. The TUMI team looks forward to perfecting Pratt’s many journeys to come.

 

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