Ultima Collection, an ultra-luxury collection of hotels, residences and chalets located throughout Switzerland and France, has launched a series of special packages for the summer season, aimed specifically at residents in the GCC region.

The superior five-star Ultima Gstaad Hotel, not surprisingly, located in the prestigious Swiss village of Gstaad, between lush green fields and the snowy peaks of the Bernese Alps, is offering both a couples and a family package for the summer season (28th June to 1st September 2019).

The couples’ package – priced at US$2,000 (CHF 2,000) – includes a two night stay in a signature suite, a la carte breakfast which can be served in suite, an afternoon Ultima signature massage, early evening shisha and tea before dinner in the Duchessa Italian restaurant.

Meanwhile, the family package – priced at $US2,800 (CHF 2,800) – includes a two night stay in a luxurious two-bedroom residence, a la carte breakfast, a trip to the historic Gruyere Castle and fondue for the family, unlimited access to the Ultima Spa and a specially-customised dinner menu served in the comfort of your residence.

Speaking at the Ultima Collection media lunch, held at Intersect by Lexus in Dubai on Tuesday 9th April, founder Max-Hervé George, said: “This boutique hotel, located in the celebrated Swiss village of Gstaad nestled between the green fields and the white peaks of the Bernese Alps, provides the perfect getaway for both couples and families alike who are seeking privacy, tranquility and relaxation within an opulent setting.

“With the GCC guest in mind, each package includes a selection of teas, nuts, berries and dates as well as oud-scented perfume in all suites and residences, a prayer mat and Qibla (shows the direction to Mecca) and specially-customised halal menus for breakfast, lunch and dinner. Fully private sessions in the spa can also be arranged for women in the evenings.”

Founded by Byron Baciocchi and Max-Hervé George, who featured in the Forbes top 30 under 30 list, the Ultima Collection opened its first superior five-star hotel in 2016. The deluxe resort is made up of three wooden chalets comprising 11 suites and six residences.

“With an eye on the international VIP, all our accommodation boasts access to a terrace or balcony offering breathtaking views, walk-in wardrobes, marble covered bathrooms, bronze chimneys to create a cosy and luxurious atmosphere, iPad-controlled lighting and music as well as a private in-house butler available 24 hours a day,” George said.

Located within close proximity of the famous Bernese Alps, Ultima Gstaad offers its own private ski school as well as personal trainers, a state-of-the-art in-house cinema, the Ultima Spa by La Prairie, Ultima Clinic, the Duchessa Italian restaurant, private chefs and three bars inclusive of a shisha bar and detox bar.


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