VALENTINO ANNOUNCES LADY GAGA AS THE NEW FACE OF ITS NEW PERFUME July 12, 2020 Beauty, Stars 84 Valentino is pleased to announce the launch of its new perfume Voce Viva created by Creative Director Pierpaolo Piccioli with Valentino Beauty. Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense. To invite all individuals to voice their highest dreams and live them, Valentino is pleased to announce Lady Gaga as the face of its new perfume. One of the greatest modern voices, Lady Gaga is the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year for her outstanding work in A Star is Born.