Van Cleef & Arpels Celebrates 5th Anniversary of Mall of the Emirates Boutique February 11, 2019 Jewelry 964 High Jewelry Maison, Van Cleef & Arpels celebrates five successful years of existence in one of Dubai’s most popular shopping malls – Mall of the Emirates. Catering to the diverse connoisseurs of high end jewelry, the Maison has shared over the past five decades, an enticing journey providing legendary unique pieces, each of which has their own story to tell. The Middle East continues to play a key role in the history of the High Jewelry Maison and many milestones have been achieved. The Mall of the Emirates boutique houses an exquisite range of High Jewelry, Timepieces and Jewelry, all under one roof. The timeless creations attract clients into a different realm, and the fifth year will boast even more creativity, whilst showcasing upmost fine craftsmanship and distinctive taste, which is true to the spirit of Van Cleef & Arpels. Commenting on this special occasion, Alessandro Maffi, Managing Director Van Cleef & Arpels, Middle East and India, said “The Maison has always strived to preserve the spirit, creativity and expressions of feelings that are evoked through our creations. Our clientele is familiar of the enchanting universe we offer, where they get a chance to weave their own unique stories to be cherished forever.” Some of the interesting pièces de résistance includes Perlée; the jewelry collection notable for its joyful spirit with an assortment of creations sharing the same interplay in white gold and diamonds. From the High Jewelry line, a true icon of the Maison, the Zip necklace, inspired by the 1950s Zip Couture will be on display. Another High Jewelry creation available at the boutique is the classic Palmyre Collection known for its sparling diamond cascade like glittering drops of water. This is in addition to exquisite Poetic Complications Collection; the famous Lady Arpels Pont des Amoureux watch and Charms Extraordinaire timepieces. From the Maison’s jewelry line as well is Lucky Animals Collection of clips which will simply round up the offerings displayed and made available for the Maison’s dear guests at the Mall of the Emirates flagship Boutique.