VIKTOR & ROLF PRESENTS FLOWERBOMB DEW: THE NEW FEMININE FRAGRANCE June 18, 2020 Beauty 72 Provocative couture. Unexpected elegance. Conceptual glamour. These are the creative pillars of Viktor & Rolf. As fashion artists, Viktor Horsting and Rolf Snoeren believe that true power is the power of the imagination; the power to transform anything into something positive. This guiding principle and creative force invites a constant evolution of creativity and experimentation. With Haute Couture as their ultimate laboratory for expression, Viktor & Rolf’s iconic collections present the explorations of their artistic prowess – every time building on their 25-year archive of cerebral, yet wearable art.