Y Eau de Toilette, by Yves Saint Laurent Beauté, was unveiled last year. Inspired by the man behind the brand and his freewheeling, innovative spirit, the fragrance was bold, fresh and youthful. For 2018, YSL unveils the latest addition to the family, Y Eau de Parfum. A stronger, more intense take on Y; the bottle is darker, featuring a deep black fade out, the juice is an intense white and dark fougère, and the new face is the absolute demonstration of Y’s creative, innovative spirit. The path to success, after all, always starts with a question: when we ask ourselves, why?

“No matter how far I have come. No matter how much I have done. I will keep pushing. That is why I believe. That is why I will never stop.”


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